Privacy Policy

Effective date: May 30, 2026

Overview

LaunchPix is an app store screenshot mockup generator. Your privacy matters — we collect minimal data and never sell personal information.

Data We Collect

• Images you upload — the app screenshots you frame are processed entirely on your device; we never upload, store, or transmit them to any server. The one exception is the optional AI Match feature (see below): if you choose to use it, the reference image you upload for that feature is sent to our AI provider for analysis.
• App preferences — your selected device, template settings, and export count are stored locally on your device using localStorage (web) or app storage (native). This data never leaves your device unless you enable cloud sync.
• Analytics events — we collect anonymous usage events (e.g., export completed, device selected) through PostHog and Firebase Analytics to understand how the app is used and improve features. These events do not contain personally identifiable information.
• Crash reports — Firebase Crashlytics collects anonymous crash data (stack traces, device model, OS version) to help us fix bugs. No personal data is included.
• Payment information — purchases are processed by Stripe (web) or Apple/Google (native) through RevenueCat. We never see or store your credit card details. We receive only a confirmation of your purchase tier.

Cloud Sync (Plus & Pro)

If you sign in and have a Plus or Pro tier, your saved templates are synced via Firebase Firestore (Plus: up to 10 templates; Pro: unlimited). This data is stored securely under your user account and is only accessible by you. You can delete your synced data at any time by removing templates from the app.

AI Match (Optional)

LaunchPix offers an optional "Match a Screenshot" tool with two modes:

• Match Colors — runs entirely on your device. The reference image is analyzed locally to extract its color palette and never leaves your device.
• AI Match Layout — if you choose this mode, the reference image you upload is sent to our AI provider, Anthropic, which analyzes it and returns suggested style settings. The image is used only to generate that response and is not stored by us. Anthropic does not train its models on data submitted through its API. This mode is entirely optional and is only triggered when you tap "AI Match".

Authentication

Sign-in is optional. It is used to deliver watermark-free exports on your tier and to enable cloud template sync. We use Firebase Authentication with email and password. We store your user ID and email address solely to associate your account with your purchases and synced templates.

Third-Party Services

• PostHog — anonymous product analytics. Privacy policy
• Firebase Analytics & Crashlytics — anonymous usage and crash data. Privacy policy
• Stripe — web payment processing. Privacy policy
• RevenueCat — in-app purchase management. Privacy policy
• Firebase Firestore — cloud template storage (Pro users). Privacy policy
• Anthropic — analyzes reference images for the optional AI Match Layout feature only. Privacy policy

Data Retention

Local data persists until you clear your browser/app data. Analytics events are retained per the default retention policies of PostHog and Firebase. Cloud-synced templates are retained until you delete them or delete your account.

Children's Privacy

LaunchPix is not directed at children under 13. We do not knowingly collect data from children.

Your Rights

You can clear all local data by clearing your browser storage or uninstalling the app. To request deletion of analytics data or synced templates, contact us at the email below.

Changes

We may update this policy as features evolve. The effective date above will reflect the latest revision.

Contact

Questions? Email support@launchpix.com.